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All marketing and sales efforts have one essential aim: to break down the barriers that exist between a company’s products or services and its prospective customers. These barriers create confusion, they suppress what is unique, and above all silence a business’s true voice. If only the customer knew what you knew about your company. What if the superiority of your product or service was crystal clear?
We were ecstatic to step on board with Anchor as the project objectives were quite clear. Our first objective was to create a site capable of showcasing their honesty as well as their being state of the art in every respect. With the right images, design, and storyline we were able to craft a site that when compared to any of Anchor’s local competitors the choice of who to hire for pest control services was readily apparent.
Next was to make sure Anchor could be found for the searches having to do with the services it provides. They were contracted with another SEO company in the past that was able to get them good results for searches containing the keyword “pest control” for Charleston. However, if you look at Anchor’s business model, the service that truly powers their profits is termite bonding. Our goal was to achieve top rankings not only for “pest control Charleston” but for permutations of “termite control” as well. Anchor Pest Management currently ranks on the first page of Google for all of these searches and we are currently expanding the geographic responsiveness both to areas within and outside of Charleston in order to gain maximum market share.
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