Knowledge is power.

Education

The ability to understand how.

We go to great lengths to outline our methodologies so that our clients understand every aspect of the work we do. This is important because it’s only when you really understand how a system works that you can truly appreciate its performance. Because of this, we offer an array of seminars for those interested in learning more about the mechanics of how we do what we do. These seminars are open to both clients and non-clients alike. Often, companies with their own marketing departments will want to brush up or even expand their knowledge base so as to increase their own marketing efficiency. Check back here often as course offerings change as our knowledge and experience expands. Courses are all given live via web conference and are billed at an hourly rate.




Online Marketing 101 (2 hours)

General introduction to online marketing and what it means. Covers a brief introduction to search engine optimization as well as marketing through Google & online tools including Google Analytics, Google Places, Google Insights for Search, Google Alerts and more. (Recommended for every client)

Google Local/Places (1 hour)

Businesses that service a local customer base must be sure to utilize Google Local. This is the map that you see when doing a search for a local term like "Accountant New York" on Google. This product is also where all the Google Maps information comes from so you'll want to make sure all pertinent information is accurate. Something as simple as an incorrect address can lead to thousands of dollars of lost revenue.

AdWords I (2 hours)

This course explains how businesses can look to open a whole new market and touch a whole new customer base through Google and other online networks. Adwords is an all-inclusive marketing behemoth with lots of switches and levers. We'll make sure you know how to get started by providing you with a basic level of understanding about the product.

AdWords II (2 hours)

Google Analytics is a powerful tool and this seminar dives into ways that you can most effectively utilize this tool. With dozens of metrics and hundreds of reports, Analytics can become a bit overwhelming. We will show you the right metrics to focus on for your business and dive right into your account to review your website's performance.

Analytics I (1 hour)

We cover an introduction to Google Analytics and how to integrate it into your website. We show you the basics of utilizing Analytics to track website performance and visitor metrics such as visits, page views, bounce rate, conversion rate and more.

Analytics II (2 hours)

Google Analytics is a powerful tool and this seminar dives into ways that you can most effectively utilize this tool. With dozens of metrics and hundreds of reports, Analytics can become a bit overwhelming. We will show you the right metrics to focus on for your business and dive right into your account to review your websites performance.

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